
We’ve got a few things we’re launching over the next few months to help with that.”Įvernote had spread itself too thin, and there was no core experience. And we need to be a lot better about tying it together. If everyone just found the same 5 percent, then we’d just cut the other 95 percent and save ourselves a lot of money. “And the problem is that it’s a different 5 percent for everyone. “What winds up happening at Evernote conferences is that people go and they say, ‘Oh, I love Evernote and I’ve been using it for years and now I realize I’ve only been using it for 5 percent of what it can do,’ ” Libin said.

He conceded that Evernote had so many features, in fact, that it could sometimes be difficult to explain to newcomers exactly what Evernote was: He noted that Evernote had many, many, many more features than those other companies (though said competitors would probably beg to differ). We were talking about how Evernote was often lumped in with other companies (Dropbox, Box) that let you share and store files online. But toward the end of our interview, he dropped an interesting tidbit that, in retrospect, hinted at the source of what has been plaguing Evernote ever since. Still, the conversation was mostly upbeat, with Libin talking about his vision for building a company that would last 100 years.
