Because of its big audience, RAID: Shadow Legends has a good ARPDAU (average revenue per daily active user). The volume of RAID: Shadow Legends adverts on social media has surged, as has the number of installs, as the game has become a phenomenon among people. Plarium’s RAID: Shadow Legends user base has exploded thanks to marketing activities, with more than 10 million downloads and a whopping 1 million daily active players as of December 2019. In addition, the word RAID: Shadow Legends now receives more daily Google searches than its rival AFK Arena, which rose to prominence in early 2019. RAID: Shadow Legends generates around $13 million in monthly gross income from Google Play and App Store combined, according to SensorTower data as of December 2019.Īccording to Google Trends, the search volume for RAID: Shadow Legends has been continuously increasing in the United States over the last twelve months. The main reason behind Plarium’s decision to market RAID: Shadow Legends in such a big way is its revenue from in-game sales. RAID: Shadow Legends, which has been chasing both the Top Games and Top Grossing games rankings over the past few months, has reaped the benefits of Plarium’s marketing efforts.
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